More people get their news from the Internet than newspapers - 40 percent compared to 35 percent - according to the Pew Research Center survey published in December 2008 (http://pewresearch.org/pubs/1066/internet-overtakes-newspapers-as-news-source). And the numbers are growing every year. Given that Google announced it indexed over 1 trillion unique URLs in early 2008, this is a media source no company can afford to ignore.

Standard search engines like Google or Yahoo have the ability to search the Web for keywords and deliver an e-mail with links to all those articles, blog posts and other Internet material. The problem is that these aren't sophisticated programs, and a search for your company name can result in hits for unrelated businesses or articles that contain a similar word.

Valuable staff time is lost to reviewing and deleting useless material with few usable clips to show for the effort. Why bother?

Time and Money

Web Clips that communicate positive media mentions of your company are more likely to be perceived as credible sources of valid information about your company, products, services and even your people. The easily accessible links you share with prospective customers or existing customers can close a deal or provide support for an upgrade in service.

Because Media Intel does all of the work, your actual cost is minimal. Our proprietary search software is technologically advanced, which means few useless hits. Then Media Intel Web Clips editors preview your clips to ensure they match your search parameters before they're delivered to your secure portal and via a daily e-mail notification.

Because Media Intel does all of the work, your actual cost is minimal. Our proprietary search software is technologically advanced, which means few useless hits. Then Media Intel Web Clips editors preview your clips to ensure they match your search parameters before they're delivered to your secure portal and via a daily e-mail notification.

Choosing the clips you want to use, and in what form they'll be most effective for achieving your business goals, is the next step.

• Download Web Clips in PDF format to your server
• RSS feed the most current media mentions to your Web site
• "Text only" versions of all Web Clips are archived in your portal
• Customizable folder system (organize by topic, industry, competitors, etc.)
• Advanced search system for finding and retrieving Web Clips from the database

The original content on Web sites that would fall under the traditional and more formal category of "news" and traditional "op-ed" (opinion-editorial) is now augmented by another kind of writing dubbed "social networking." This is a new form of media that requires a category all its own because it needs to be utilized differently to be effective.